Following global food trends, which reflect shifting tastes and preferences of people all across the world, is one method to learn about diverse cultures and cuisines. Vegan innovations, letterbox cocktails, meal packages, virtual cooking lessons, alternative milks, downloading AI recipes, calvados, koji, Filipino food, kelp, and yakitori are among the top culinary trends are some of the most recent trends in the past 1-2 years. These have all come about through adapting concepts and ideas as a response to the epidemic and environmental problems. Pakistan, a country with a rich culinary legacy and a burgeoning urban population, is also experiencing some emerging food trends inspired by global and local causes. Among these trends are:
Online food delivery: The pandemic has increased demand for online food delivery, especially within Pakistan. According to a report by Euromonitor International, online food delivery sales in Pakistan grew by 41% in 2020 and are expected to grow by another 30% in 2021. Many restaurants, cafes, and home-based businesses have joined online platforms such as Foodpanda, Cheetay, and Eat Mubarak to reach more customers and offer diverse cuisines.
Healthy eating: The health-conscious segment of consumers in Pakistan is growing, especially among the younger generation and urban professionals. They are looking for more nutritious, organic, and natural food options that can support their wellness goals. Some of the popular healthy food trends in Pakistan include smoothie bowls, salads, granola bars, oat milk, plant-based proteins, and fermented foods such as kimchi and kombucha.
Fusion cuisine: Another trend that is gaining popularity in Pakistan is fusion cuisine, which combines elements of different culinary traditions to create new and exciting dishes. For example, some restaurants offer pizza with desi toppings such as chicken tikka or seekh kebab, burgers with paratha buns or naan bread, or pasta with curry sauce. Fusion cuisine reflects the multicultural influences and the adventurous palates of Pakistani consumers who enjoy experimenting with new flavors and textures.
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